Case Studies

Pitch Place

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Introduction

The Pitchplace is a platform designed for journalists, editors, and PR companies to connect and collaborate on pitches, job opportunities, and industry news. It offers a user-friendly interface with features such as personalized profiles, a job board, a pitch submission system etc.

Problem Statement

There is a lack of a centralized platform that connects journalists, editors, and PR companies, resulting in a time-consuming and inefficient process of pitching and finding relevant news stories. Our application aims to bridge this gap by providing a platform that facilitates seamless communication and collaboration between journalists, editors, and PR companies, ultimately streamlining the news story creation process.

Design Process

1) Understand the Problem

2) Understand business requirements

3) Research and Define goals & Solutions

4) Design and Iteration

 

We started our project with a user-centric approach addressing the whole user experience. During different phases of our project, we used a variety of research techniques to gather data

Solution

1) Tool for Journalists/Editors

2) Help to create a dynamic marketplace

3) Insurance that the work is done well

4) The visibility rating system on work done

5) Make sure they get paid on time

Competitor Analysis

Userbase

1) Journalists
2) Editors
3) PR Companies
4) Admin