Case Studies

Radio Surabhi

.

Major Accomplishments/Deliverables

  • RS Web Portal 
  • Website 
  • Logos and Branding 
  • IoS App
  • Android App
  • Alexa Radio Streaming 

Features

  • Radio Surabhi is the one & only Telugu FM live radio in the United States.
  • No signup required
  • Just install the app and play live music
  • 24-hour live radio
  • Simple, easy-to-use interface
  • No subscription required
  • Telugu community news & updates
  • Planning for phase 3 with Sign up or continue as Guest features along with live chat -Live chat powered by Tidio

Challenges & Solutions

  • Deploying radio app to the App Store/ Play Store within a month.
  • The team contributed extra efforts to get this done on time
  • Playing the radio continuously was a challenge that we faced due to different ios/android versions
  • After doing a lot of research and continuous testing, the team found the root cause and was able to fix it
  • Alexa’s radio development was also a big challenge.
  • As Radio Surabhi is the first American Telugu radio station on Alexa, the team had to do a lot of research and development to overcome the challenge. Now it works on all Alexa devices
  • We faced a lot of challenges and a lot of time for the Ios radio player 
  • The team came up with a lot of different ideas and implementations to make it work

RS App – Users & Demographic

  • Radio Surabhi Weekly Report for sep 8th 2023 total Nos Increased Since last Week
    IoS APP 4714 168
    Android APP 836 14
    Alexa 762 5
    Website user per week 343 -87